Design Thinking For Dummies by Muller-Roterberg

Author:Muller-Roterberg [Müller-Roterberg, Christian]
Language: eng
Format: epub
ISBN: 9781119594123
Publisher: Wiley
Published: 2020-04-28T00:00:00+00:00

Your Observations in a Systematic Fashion

You can carry out an observation systematically, or you can intentionally choose to be unsystematic, where you devise only rough categories, if any, about what you want to observe. This can make sense during an early innovation phase, if you know nothing or very little about the problem at that time. When the observer has this level of freedom and flexibility to operate, it may lead to completely new insights. However, there’s a risk of getting “lost in the weeds” of dealing with minor aspects — following only the observer’s personal interests and not focusing on the objective details. Additionally, an unsystematic process makes the subsequent evaluation much more difficult. Because you haven’t defined what you want to focus on, you’ll capture a vast amount of useful information as well as a lot of irrelevant data. You’re stuck trying to develop categories based on this mountain of information and then trying to come up with a useful analysis. This can lead to analysis paralysis — the biggest trap for any observer, especially when it comes to complex actions. If you use multiple observers, an unsystematic process can also make it more difficult to compile information in a uniform manner.

Based on these drawbacks, I recommend that you perform observations systematically while remaining flexible when it comes to dealing with unforeseen events. Clarify who will carry out the observation, what will be observed, and how the observation is to be carried out and by which methods the data should be evaluated. The main characteristics of this approach are that it’s planned, targeted, and verifiable. It lets you carry out observations effectively (observing the right thing) and also proceed efficiently (observing correctly).

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